Association of Business Executive (ABE) has appointed Lyco Business Solutions as its representative to increase its brand awareness in Zambia through effective marketing campaigns.
ABE was established in 1973 with the purpose of making education affordable and accessible to students globally.
It offers internationally recognized professional diplomas in Business Management Human Resource and Marketing that create work-ready students, our diplomas are also recognized by many universities on the continent and abroad allowing students to progress into degree programmes if they so wish.
Mr Ernest Mahlaule, Chief Executive Officer of ABE SADC said ABE will not only give Zambian Nationals the skills needed to work efficiently in their particular fields locally but also creates the opportunity to work elsewhere in the world.
ABE believes Lyco Business Solutions will increase brand awareness in Zambia through effective marketing campaigns, institutional offering, an improved link between students and employees and customer service.
It also aims at achieving regulatory compliance through this partnership, and an improved relationship with ABE alumni.
“We are excited to add to our portfolio ABE. We believe this partnership will be beneficial to both Lyco and ABE in many ways.
We are providing marketing, business development, account management, negotiating university progression agreement and signing up new centres,” Lyco Business Solutions Managing Director – Africa, Steven Raelly said.
“ABE Southern Africa Development Community (SADC) chief executive officer Ernest Mahlaule maintained a great working relationship with Mr Raelly when they both served at the Johannesburg Chamber of Commerce and Industry. This solid relationship along with Lyco Business Solutions recent International Finance Awards as 2018 “Best New Business Advisory firm” and “Best New Capital Raising firm” respectively for Zambia made it an easy decision for ABE to partner with Lyco, Mr Mahlaule Said.
ABE SADC is an ABE UK affiliate that takes care of all aspects of ABE business in South Africa, Botswana, Zambia, Lesotho, Swaziland and Namibia.
This is contained in a statement made available to 5fm News by Steven Raelly , Managing Director – Africa Lyco Business Solutions.