By Mwenya Mofya
PANOS Institute Southern Africa has urged the Media in Zambia to stand firm in advancing democracy by positioning themselves to become outstanding mediums of information.
As Zambia joins the global community in marking world press freedom day today, PANOS Institute Southern Africa Executive Director Lillian Kiefer says at a time when there has been a proliferation of disinformation through fake news, the need for the media to be more responsible cannot be overemphasized.
Kiefer indicates that despite the financial and human resources constraints as well as stakeholders making it their hobby to infringe on media freedom, the media must not be deterred but instead focus on disseminating information to the public.
She adds that the Media alone cannot effectively advance democracy or promote development, as they require the support of stakeholders such as political actors, government entities, the private sector and citizens.
The 2019 World Press Freedom Day is being commemorated under the theme, media for democracy: Journalism and Elections in Times of Disinformation.